The Complete Guide to Digital Skills for SMEs

Aug 12, 2019

In a world that is increasingly reliant on technology, it has become necessary to possess skills that help individuals, as well as companies easily adapt to new platforms, new gadgets and new behaviours relating to the tech world.

This is why, as part of the open education resources developed within the Age Friendly Economy project, we have created a course package that will help to equip SMEs – more specifically those who have an interest in creating products for the older generation – with a practical set of Digital Tools which will help them to grow their online sales and expand their market reach. This subject is addressed in an in-depth online course here.

Effective marketing starts with communication, internal communication as well as how you communicate your “brand” to your audience. It is important to have an easy and effective way to digitally communicate with your team, no matter how big or small. Follow our short guides to some of the top tools for communication and take the first steps to become an expert! The Digital Communication Tools for SMEs course will help you do just that.

Big Data can be an intimidating subject and it is certainly difficult to find learning resources that are well structured and accessible. The Data Management for SMEs course accomplishes precisely that. This course will help equip SMEs with some new insights into Data Management and the role of data with regard to growing their Age Friendly businesses.

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