Work-based Learning Toolkit and Partnership Plans

What is Intrapreneurship?

Intrapreneurship is highly relevant to the area of enabling employees and SMEs to innovate new responsive products and services demanded by older people.    It is a relatively recent concept that focuses on employees of a company that have many of the attributes of entrepreneurs.  Intrapreneurs take the initiative, often on their own, to create new products, processes, policies, and services for their organization, while still abiding by its mission, values and objectives. To be an intrapreneur, you do need the courage and desire to pursue an idea that you believe will benefit your company, clients or customers.[1]

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Some leading innovations have come to the market through the efforts of intrapreneurs. Post-it notes, the Sony PlayStation, the Facebook “like” button were the result of intrapreneurs – people who think and act like entrepreneurs while working for and in a company structure.

Pinchot’s definition of an intrapreneur:

‘An Intrapreneur is the person within an existing organisation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation’. [2]




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