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Ethel Care, Lisburn, Nothern Ireland

Who are Ethel Care? 

Deepak Samson’s passion to marry technology with care to offer a genuine solution to the pressing problems with care provision within Northern Ireland and the wider UK led him to start Connected Care Solutions. Deepak identified a gap in the market for this product and other technological solutions through almost a decade of experience holding various management positions in Northern Ireland’s Health Service.

What is the product / Service and who is the target market?

Ethel is an elderly care smart hub device designed specifically for the older population to use. It connects the elderly with family and carers enabling them to continue to live at home.

This is an ’always on’ touch screen device designed specifically for the elderly, allowing them to stay in touch with family and friends.  Little or no computer experience is required and it is simply loved by older people the average age of hub users is 86. Some of the innovative features of Ethel include

  • Large Interface
  • Easy to Use- Little or no computer experience required
  • No passwords
  • Uncluttered interface
  • Instant notifications
  • Always on
  • Arrives pre-configured – no set –up required
  • No Ads or pop-ups
  • Secure


What are the Benefits and Opportunities?

Ethel is an innovative product designed to meet the specific needs of the older generation living independently.  It is tailor-made for members of this generation with features purposely designed to meet their needs and those of their families and carers.

Ethel offers many benefits to users- It reduces social isolation, enables remote medication management and gives reassurance to families.

Connect Care Solutions has reaped the benefits of responding innovatively to the needs and opportunities presented by this market and investing in this sector.

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