Age Friendly Economy News and Views – Issue 4

Aug 12, 2019

The fourth issue of our Age Friendly Economy News and Views is now online.

As we reach the end of the two-year Erasmus+ project, check out our updates regarding the three interconnected training programmes that will transform your business capacity in digital skills, helping you to respond to the needs of the silver economy market, the events organised by the project partners, as well as an overview of the Age Friendly Economy platform.

Download issue 4: Ezine 4 (224 downloads)

European Economy Explained – The ageing population

Aug 12, 2019

As Europeans live longer and have fewer children, the proportion of elderly citizens will increase while the proportion of working-age citizens will fall. This demographic evolution video created by the European Commission presents a challenge to our societies and our public finances that we need to prepare for.

The Complete Guide to Digital Skills for SMEs

Aug 12, 2019

In a world that is increasingly reliant on technology, it has become necessary to possess skills that help individuals, as well as companies easily adapt to new platforms, new gadgets and new behaviours relating to the tech world.

This is why, as part of the open education resources developed within the Age Friendly Economy project, we have created a course package that will help to equip SMEs – more specifically those who have an interest in creating products for the older generation – with a practical set of Digital Tools which will help them to grow their online sales and expand their market reach. This subject is addressed in an in-depth online course here.

Effective marketing starts with communication, internal communication as well as how you communicate your “brand” to your audience. It is important to have an easy and effective way to digitally communicate with your team, no matter how big or small. Follow our short guides to some of the top tools for communication and take the first steps to become an expert! The Digital Communication Tools for SMEs course will help you do just that.

Big Data can be an intimidating subject and it is certainly difficult to find learning resources that are well structured and accessible. The Data Management for SMEs course accomplishes precisely that. This course will help equip SMEs with some new insights into Data Management and the role of data with regard to growing their Age Friendly businesses.

Age Friendly Economy Multiplier Event Louth

Jul 25, 2019

Geraldine Johnston (Boyne Communications) speaks about the economic value of the Silver Economy.

Sarah Mallon (LEO Louth) talks about the Age Friendly Economy programme.

Damien Keenan (Elite Fence) and Megan Hughes (Dundalk Credit Union) discuss the Silver Economy Bootcamp.

Peter Mangan talk about The Freebird Club – a peer-to-peer social travel & homestay club for older adults.

Karen Coan (Netwell CASALA) talks during the Erasmus+ Age Friendly Economy Project Multiplier Event in Dundalk, Co. Louth, Ireland.

Rodd Bond (Louth Age Friendly Alliance) talks about making Co. Louth more age friendly.

Martin McElligott (Dundalk BIDS) talks about making Dundalk Town Centre more age friendly.

Mary Deery (Louth County Council) talks during the Erasmus+ Age Friendly Economy Project Multiplier Event.