About Age Friendly Economy

Age Friendly Economy is an EU Erasmus+ project bringing together partners in the UK, Ireland, Spain, Poland and Denmark.

This project supports individuals and businesses to develop entrepreneurial, innovation and digital skills to create new products and services demanded by the silver economy. Our online community, learning resources and training events will connect you to expert knowledge and advice. Ready to get started? The first step is to join on our online community of SME’s entrepreneurs, business advisors and education providers.

There is widespread recognition of the aging European population and as active regions already acknowledging this changing and growing market we have built an experienced project team to approach this opportunity for our regions incorporating multiple perspectives.

As Europeans live longer and have fewer children, the proportion of elderly citizens will increase while the proportion of working-aged citizens will fall. This demographic evolution presents a challenge to our societies and our public finances that we need to prepare for.

Through this project we will deliver the following in four regions across Europe:

Digital Technology for SME’s

This course will help to equip SMEs (specifically those who have an interest in creating products for the older generation) with a practical set of Digital Marketing Tools which will help them to grow their online sales and expand their market reach.

Product Innovation Bootcamp

A 2 day bootcamp in 4 countries meant to enhance the innovation of age friendly products and services. The participants developed individual commercialisation action plans and received customized one to one mentoring sessions from experts in the field of marketing.

Work Based Learning Toolkit

The Work-based Learning Toolkit comprises a series of knowledge resources which education providers, business support organizations and wider stakeholders can use to help SME’s to innovate by employing work-based learning in their activity.

Collaborative Platform

Connect with others and help make your company, product and local economy more age friendly.Enroll to take online courses, discuss in the forum section, exchange ideas and learn from others’ experiences!


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